31 July - 01 August, 2018 | Novotel Sydney Central, Sydney, Australia

Andrew Dadswell

Senior Manager, Strategic Engagement
Australian Securities & Investment Commission


9:50 AM CASE STUDY: Strategic Review of ASIC’s MoneySmart: A Focus on People

With almost three-quarters of a million people a month using ASIC’s MoneySmart website, it is timely now more than ever for a strategic review of this online service. Since its launch in 2011, the way people interact with money and the way people get information has changed a lot, and this will continue to change more. The strategic review of ASIC’s MoneySmart starts with getting a deeper, richer understanding of the people who use the service. Andrew will explore:

  • Creating a pathway for improving an established service
  • Using the human experience to drive service design
  • Moving from current to future state mapping and then how to implement change


Check out the incredible speaker line-up to see who will be joining Andrew.

Download The Latest Agenda